About Fairway Ford in Greenville, SC

Why Buy From Fairway Ford

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We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Fairway Ford has been family-owned and operated since 1966. We are located in the heart of the Upstate in Greenville, South Carolina. We have a committed and dedicated staff with many years of experience of satisfying our customers' needs. Our dealership sells a wide variety new Ford models including the F-series, Bronco, Mustang, Explorer, Escape, Expedition, Edge, Flex, and the EcoSport near Easley and Greer. In addition to new Ford vehicles, we sell a selection of pre-owned vehicles and Commercial Fleet Ford Vehicles. We offer a service and maintenance center, auto body repair center, and auto parts and accessories center. We are also an authorized Yeti Dealer!

Our Mission

Our mission at Fairway is to be recognized as a leader in the industry, to treat all of our customers and employees with honesty, sincerity, and respect in a positive and timely manner, and to promote lifelong sales and service to customers. We are also proud of our commitment to our local community.

Our History

Our story began when J.E. Horne purchased the old Dixie Ford Dealership in 1961. He commenced the dealership's operation as Horne Motor Company on Buncombe Street in downtown Greenville. Mr. Horne was primarily remembered as a teacher of those entering the automobile business in South Carolina.

In May of 1966, Mr. Foster McKissick, II purchased Mr. Horne's interest, and the company's name was changed to Fairway Ford, Inc. A year later, an eight-and-a-half acre tract of land was acquired on Laurens Road. In May 1967, Fairway moved into new facilities regarded by many as the best in the region. Outstanding sales resulted in phenomenal growth. Louis Williamson, one of Mr. Horne's employees, became president and helped lead, which ultimately contributed to Fairway's success.

On the evening of October 25, 1990, tragedy struck when Foster McKissick, II was killed in a plane crash near Georgetown, South Carolina. His son, A. Foster McKissick, III, had executive control of Fairway Ford, Inc, at the time of his father's passing and continued as its president.

Today, Fairway continues as a third-generation family dealership that is committed to carrying out its mission of promoting lifelong sales and service to customers. Visit our dealership today near Simpsonville to see why customers keep coming back!

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

What our recent customers say

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James Twarek

3 months ago

Best customer service and explanation of how to fix the problem. The entire staff great job!

Harold Sargent

3 months ago

Great service writer, very knowable Service was very quick and ahead of schedule. Very satisfied.

Ivy Sagarius

4 months ago

Always treat me nice that Jason Guy over in used cars!!!

Gekko PJ Masks

4 months ago

Thanks for letting me do a video there

Bev Culbreth

6 months ago

Our experience purchasing our new 2022 Lincoln Navigator with Fairway Lincoln of Greenville was wonderful. The staff there were all very personable and made sure we felt "at home" during our visit. ...

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  1. Fairway Ford

    2323 Laurens Road
    Greenville, SC 29607

    • Sales: (864) 242-5060
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Get in Touch

  • Contact our Sales Department at: (864) 242-5060
  • Collision: 888-474-5781
  • Monday9am-7pm
  • Tuesday9am-7pm
  • Wednesday9am-7pm
  • Thursday9am-7pm
  • Friday9am-7pm
  • Saturday9am-6pm
  • SundayClosed